Here, we look at the importance of developing close and loving relationships with babies in their early days and weeks.

Responding to babies’ needs for comfort and food is hugely beneficial for brain development and makes for more confident toddlers. Parents should be supported in breastfeeding responsively and keeping their babies close to help them become happy, healthy and secure children and adults.

For more information:

• Relationship building resources – Baby Friendly Initiative (unicef.org.uk)
• Read our Building a Happy Baby leaflet
• Read our Off to the Best Start leaflet, produced with the Department of Health

This video looks at both the theory and practice of relationship building and responsive breastfeeding, supporting families to get their relationship with their baby off to the best start.

Hear mothers and professionals give tips and advice on what it can mean to have a close and loving relationship with your new baby.

• Watch our video on skin-to-skin contact